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With deep roots in the equestrian world, and inspired by our love for sport, MCG was built on three foundational values: vision, authenticity and impact.


Our team brings together experience from major league sports, extreme sports and equestrian sport combined with a fresh perspective and creative inspiration for each individual brand we house. We are the vision, strategy and growth accelerator for our portfolio of lifestyle, sport, fashion and equestrian brands.

We’ve held a lot of responsibility over the years for
creating meaningful, idea-led work for many global
campaigns and setting the creative strategy for multiple
brands that are excelling in their industry. 


We bring your story to life, creating authentic brand experiences, allowing you to connect with your audience on a new level.

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